LOUIS XIII de Rémy Martin: Quest for a legend
Nothing is ordinary with Rémy Martin, and their LOUIS XIII worldwide quest to find the rarest decanter is no exception.
For those who’re not familiar, LOUIS XIII is an exclusive French cognac, created in 1874 and has since been owned by the Rémy Martin family. Manufactured in the Cognac region, it has been carefully preserved by four generations of master cellers and is considered as one of the highest-quality cognac on the market. Rightly so.
A timeless legacy
One of the main and unique characteristics about LOUIS XIII revolves around time. The long-aged precious blend of 1,200 eaux-de-vie from Grande Champagne ranging between 40 to 100 years, offers in evey sip a piece of history. Every bottle, or rather decanter, is more than just a fine spirit – it presents an experience and a moment that you have to live to the fullest extent.
Time comes into the picture once again. A few years after its inception, LOUIS XIII started conquering the world – going from the United States, to India, Singapore and China. The fame of this high quality cognac was quick to spread, and connoisseurs recognised its unique qualities instantly.
140 years of craftsmanship
This year, Rémy Martin celebrates their 140th anniversary with grandeur by reaching out to all decanter holders from around the world for a very exclusive quest. Till 31 March, LOUIS XIII has is on the hunt to unveil the oldest and best tended for decanter. After kicking off the quest in Singapore, the competition has now travelled throughout Malaysia, India and Philippines and on to other parts of the world, giving everyone the chance to take part.
However, the quest is not as easy as it sounds and even the fortunate owners have to redeem themselves and prove the authenticity of their decanter.
First, the bottle has to contain at least 50% of its original liquid. An expert committee will then decide to fly the rare decanter to France for further analysis. Finally, the winner of this exquisite and exciting adventure will be given the opportunity to travel to the Cognac family estate to discover and enjoy their rich history, vineyards, cellars and to cap off the extravagant journey, a tasting of LOUIS XIII with dinner no less.
Made from sheer dedication and patience, the King of Cognac is ultimately assembling the past and present in its eaux-de-vie as ingrained in the philosophy. Time is a luxury that LOUIS XIII will simply not compromise with.
Céline Manoukian
Photo credit: LOUIS XIII
